How to Create a Good GIF
Make your first 3 seconds count they loop as the animated preview your customers see before clicking.
The first 3 seconds of any video you send in Quickpage are automatically looped to create the animated preview — or GIF — that your customers see in their email and text message before clicking.
Because those first 3 seconds loop continuously, they need to make a strong first impression. Here is how to set yourself up for success.
What makes a strong opening
Your first 3 seconds should quickly communicate who you are and why the customer should click. Great examples include:
- A well-framed shot with your dealership or company name visible in the background.
- A view showing multiple vehicles or products to entice the customer to explore.
- A whiteboard or sign with the customer's name written on it — this personal touch immediately signals the video was made just for them and increases the chance they will click.
What to avoid
Press record only after your shot is fully framed and ready. Common mistakes that result in a poor preview include:
- Starting to record while the phone is pointing at the ground, then tilting up.
- Recording your own shadow before the shot is properly framed.
- Beginning the video before you are in position or your background is set up.
Since those first few seconds loop on repeat in the customer's inbox, anything unflattering will be seen over and over again.
Tips for a great first 3 seconds
- Stand in front of a clean, recognizable background.
- Frame your shot before pressing record.
- If filming at a dealership or business, make sure the company name or signage is visible.
- Consider using a whiteboard or printed card with the customer's name to personalize the preview.